Published by mike on Sep 22nd, 2007 in brushfire, examples, fan evangelism with 1 Comment
CNN covered Fox’s marketing campaign for their new hit TV show, GLEE. Their strategy of an early premiere and the embrace of social networking and new technologies like the Thingfo-powered social media game, “Biggest Gleek”, which channels and rewards fan enthusiasm, have payed off.
Some highlights from CNN’s article [with my emphasis in bold]:
The new [...]
Tags: brushfire, cnn, glee, press, social games, social media, thingfo
Published by rafael on May 7th, 2007 in mybloglog, press, social networks, thingfo with No Comments
Great video of Mike getting inteviewed by Startup Lucky’s Aronado Placencia on Cinco de Mayo. Mike talks about ThingFo and has some really interesting things to say about getting a startup off the ground. Aronado is an excellent interviewer, he has great energy and an understanding of the startup scene. Plus, we always [...]
Tags: interview, press, video
Published by mike on Feb 13th, 2007 in press, thingfo, twitter with No Comments
Kristen Nicole of Mashable just wrote a great post on our new “update from Twitter” feature.
Kristen perceptively says: (my emphasis)
Thingfo had already planned on Twitter integration, such updates [to Thingfo] could be sent in from Twitter. Equally as important, it allows Thingfo to have mobile integration as well. As I previously noted, [...]
Tags: kristen nicole, mashable, mobile, press, thingfo, twitter