CNN covered Fox’s marketing campaign for their new hit TV show, GLEE. Their strategy of an early premiere and the embrace of social networking and new technologies like the Thingfo-powered social media game, “Biggest Gleek”, which channels and rewards fan enthusiasm, have payed off.
Some highlights from CNN’s article [with my emphasis in bold]:

The new [...]

NewTeeVee recaps the success of Fox’s fall digital strategy, including the Biggest Gleek game powered by Thingfo:
With only three episodes to its name, Glee gets a contest powered by Thingfo to determine the show’s biggest fan across multiple social networks, a karaoke competition on MySpace, Twitter accounts for its characters, and a “tweet-peat” Twitter conversation [...]