Today, we are introducing our thingfo platform. By introducing, I mean blogging about it and launching a new site at http://www.thingfo.com, while moving the Thingfo community app to http://things.thingfo.com, where it lives on and will get more attention in the future.

What is the Thingfo platform? It’s a widget and API system that enables successful websites to activate users, embed activity and community on their sites in their own look and feel, and let’s the site visitors publish content to the next generation of social networks. The result: an integrated community, contributing content and broadcasting across networks.A key facet of our platform is that it encourages visitors to contribute based on their experiences with our partner site’s content– in the real world and on the partner’s site. The Thingfo platform is also designed to help our partners leverage the new social networks but maintain control over their brand and user experience, with minimal development time and effort. You’ll be able to see it in action soon on our first partner sites.

Today, with the growth of social networks and increasingly open API’s across dozens of sites, a focused website or application doesn’t necessarily need to “build” a community.  What they need to do, is find the community they already have, and help that community connect, create, and share content.

If you’re thinking about how the new generation of social networks could activate your community, contact us.  And if you’re not thinking about this, but you think you should be, contact us.