Published by mike on Sep 22nd, 2007 in brushfire, examples, fan evangelism with 1 Comment
CNN covered Fox’s marketing campaign for their new hit TV show, GLEE. Their strategy of an early premiere and the embrace of social networking and new technologies like the Thingfo-powered social media game, “Biggest Gleek”, which channels and rewards fan enthusiasm, have payed off.
Some highlights from CNN’s article [with my emphasis in bold]:
The new [...]
Tags: brushfire, cnn, glee, press, social games, social media, thingfo
Published by mike on Aug 31st, 2007 in brushfire, facebook, fan evangelism, social games, twitter with 2 Comments
The hilarious new show from Fox, “Glee“, is using the latest product from Thingfo, code-named BrushFire, to create the Biggest Gleek social media game.
The show “Glee” is a great showcase for our technology, because even before their 1st season, the show has garnered a passionate fan base. This new game (and the software that runs [...]
Tags: facebook, games, myspace, social, twitter
