CNN covered Fox’s marketing campaign for their new hit TV show, GLEE. Their strategy of an early premiere and the embrace of social networking and new technologies like the Thingfo-powered social media game, “Biggest Gleek”, which channels and rewards fan enthusiasm, have payed off.
Some highlights from CNN’s article [with my emphasis in bold]:
The new [...]
NewTeeVee recaps the success of Fox’s fall digital strategy, including the Biggest Gleek game powered by Thingfo:
With only three episodes to its name, Glee gets a contest powered by Thingfo to determine the show’s biggest fan across multiple social networks, a karaoke competition on MySpace, Twitter accounts for its characters, and a “tweet-peat” Twitter conversation [...]
Greetings friends, Romans… fans of the social web. We’ve introduced a new view for your Thingfos — now in addition to publishing your social streams via mini-widget, you can publish them Full-Page style.
The Daily Galaxy made themselves a full page Thingfo to publish real-time news related to space science and environment news.
The DailyGalaxy’s [...]
Yet another great website has started using SocialSite!
OK, first - you might not have checked out FORA.tv yet, so if you have some free time please just click that link there and come back after you’ve explored a bit. It will take a bit to get decent taste, though, so if you want to wait [...]
I really dig the range of groups and people that use SocialSite widgets. On my last post I wrote about the Sacramento Kings, and the latest site to come to my attention seems (granted, in a shallow, stereotypical kind of way) the exact opposite: civilibrarian.com. From jocks to nerds, everyone loves SocialSite!
Written by Chris Freeman, [...]
But I can’t stop myself: this widget is a slam dunk!
I’ll hold back now.
Seriously, though, what a widget.
The Kings have taken their purple-and-white colors and stuck them on one of our SocialSite Widgets, and I think the result is outstanding. The Kings are definitely ahead of the pack here (kind of a basketball [...]
