But I can’t stop myself: this widget is a slam dunk!

I’ll hold back now.

Seriously, though, what a widget.

The Kings have taken their purple-and-white colors and stuck them on one of our SocialSite Widgets, and I think the result is outstanding. The Kings are definitely ahead of the pack here (kind of a basketball metaphor, more a racing one, so I’ll let it go), judging by this widget our system should get more and more use from professional sports teams. We provide superb functionality perfectly made for the kind of Web 2.0 presence a major team generates, whether it’s the NBA, the NCAA, or the NHL.

These guys are a perfect example. There’s a lot going on around the web about the Sacramento Kings. There’s their official and extensive NBA page, their team fullcourtpress page, which features blogs from players, staff, and even dance team members, assorted team pages from sports networks, periodicals and major web portals from CBS to Sports Illustrated to Yahoo!, a grab bag of fan blogs, official and unofficial twitters, a YouTube Channel, flickr photos, and legions of diggs and del.icio.us bookmarks. Of course, most of these have incoming references and posts.

There’s no way to keep track of it all, and really harness the power of all that Web 2.0 social content… until SocialSite! Using our widget, the Kings get the results of 44 searches (!) across 8 separate feeds (which, of course, can be updated and expanded at any time) pumping directly to the widget on their KingsConnect page, and available to be embedded by any of their fans, just like I’ve embedded it in this post.

The Kings SocialSite Widget takes the team’s brand and shows how far it reaches across the web in a way that would be impossible without our tech. It brings official team news, mainstream media, and a host of internet content and home-brewed fan sites and mixes them together in a small, accessible, and powerful little corner of their website. I think it more than justifies all the excitement we at Thingfo have been feeling about SocialSite all along, and I’m glad it’s out there spreading the word about our great tool - as soon as more teams jump on board (and man, seeing this widget, it’s inevitable!) you know I’ll let you know!

They shoot! They score! Sorry… but it’s true.